Product Description
A volume "packed" with insight and ideas
The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets.
What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format.
About the Author
Catharine Fishel runs Catharine & Sons, a full-service editorial company that specializes in working with designers and related industries. Editor of Dynamic Graphics magazine, she frequently writes for Step-by-Step Graphics, PRINT, DesignNet, and other trade publications. She is the author of Paper Graphics, Minimal Graphics, Redesigning Identity, The Perfect Package, and Designing for Children, and co-author of Logolounge.
Stacey King Gordon is a writer who helped found Professional Jeweler magazine and authored Magazine Design That Works. She is also a frequent contributor to HOW and I.D. magazines. She lives in Oakland, California.
